Monday, June 20, 2011

HOW TO: Make Your QR Codes More Beautiful

I have written before about using QR codes in my classroom and how much fun they can be. Whether it is a treasure hunt, information gathering exercise or even clever graffiti QR codes area great way to get your students communicating. This is a great article on making your QR codes a little different, a bit more user friendly in a way. Have a read and see what you think. Enjoy!
The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Those who doubt that QR codes will go mainstream are quick to point out that the look of QR codes will deter marketers and advertisers from using them.
Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. The truth is, QR codes no longer have to be checkerbox in appearance. We’ve entered a new phase of “designer codes” that can be integrated into marketing campaigns in an attractive way that isn’t an eyesore.
QR codes have so much potential from a design perspective, so let’s take a look at a few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience.

  1. Add a colour Palette
  2. Soften Hard Edges with Round Corners
  3. Incorporate Dimensionality for 3D Impact
  4. Use QR Codes with 30% Error Correction
  5. Apply a Trial and Error Process

Full Article:

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